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Stand 49, Carnaby Street | 12–14 September | Come rain or shine

Join Us at Goodwood Revival

A nod to racing heritage, in celebration of Goodwood Revival

New In: Corgi Checkerboard Socks

Como silk, woven with quiet elegance

Just Arrived : Sera Oblique Weave Ties

Limited numbers. Don’t miss the restock.

Chambray and Denim Shirts by Kenneth Field

As the season turns, this is your last opportunity to shop summer’s finest

Polo Shirts

Fox : Made-to-Order

Create timeless garments with our made-to-order service using Fox Brothers’ world-renowned cloth. Choose from refined styles such as the lounge gown, classic field jacket, overshirt and slippers, each made to your exact specifications.

Select from a wide range of wool, cotton and linen cloths, with optional personalised embroidery to make it truly yours. Every piece is expertly crafted to reflect your individual style and our commitment to lasting quality.

Your Made-To-Order Journey Begins Here

Create Your Future Heirloom

Featured Style: The Made-to-Order River Tone Jacket

Made-to-Order

Learn How it Works

Your Cloth, your choice

See What's Possible

FOX BROTHERS & CO LTD

Weaving cloth for all seasons, Fox Brothers’ fabric collection embraces a traditional British feel, with a sense of contemporary functionality. A champion innovator within the textile industry, having been skilfully crafting woollen and worsted cloth for over 250 years. Bringing together ageless suiting patterns with cutting-edge design.

FOX BROTHERS & CO LTD

Weaving cloth for all seasons, Fox Brothers’ fabric collection embraces a traditional British feel, with a sense of contemporary functionality. A champion innovator within the textile industry, having been skilfully crafting woollen and worsted cloth for over 250 years. Bringing together ageless suiting patterns with cutting-edge design.

WOVEN WITHOUT COMPROMISE SINCE 1772

Prefer to try garments on? Visit our Shop

The Mill Shop

A unique experience allowing you to browse our collection of fine garments and accessories, within the birthplace of Fox Brothers' prestigious heritage since 1772. Discover our latest selection, one-off archive pieces, wardrobe edits and more.

Address: The Counting House, Tonedale Mill, Wellington, Somerset, TA21 0AW
Phone: +44 (0)1823 662 271
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We look forward to welcoming you!

Opening Times

The Mill Shop is closed on bank holidays and public holidays. If you're planning to travel from further afield, please contact us prior to arrival.

Mon: 10am-5.00pm
Tues: 10am-5.00pm
Weds: 10am-5.00pm
Thurs: 10am-5.00pm
Fri: 10am-5.00pm
Sat: 10am-4.00pm
Sun: CLOSED
VISIT US

A New Concept for Shopping

Plan Your Visit

The Fox Mill Shop embodies the essence of timeless retail, exuding an air of historic charm. A distinctive opportunity to browse the newest seasonal selection, delve into the captivating Fox family narrative, and discover exclusive in-house pieces.

" See you Soon ! "
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The Fox Journal

Goodwood Revival: On Parade

Goodwood Revival: On Parade

Much of our collection is at Goodwood Revival from 12–14 September 2025 at Stand 49, Carnaby Street. Some favourites may be missing online, but they are simply out on parade enjoying the weekend.

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The Merchant Fox : At Goodwood Revival

The Merchant Fox : At Goodwood Revival

Join The Merchant Fox at Goodwood Revival, 12–14 September 2025. Visit us at Stand 49, Carnaby Street, to explore timeless sporting goods, clothing and accessories celebrating heritage and craftsma...

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Remembering Giorgio Armani : A Reflection

Remembering Giorgio Armani : A Reflection

Giorgio Armani taught a generation to rethink restraint. Where tailoring once meant armour he introduced an idea of ease, and in doing so he made sophistication feel accessible. At The Merchant Fo...

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Get the Look

Shop the look

The No.1 Jacket : The Bruton EditionThe No.1 Jacket : The Bruton Edition
Fox Flannels Ecru TrousersFox Flannels Ecru Trousers
Fox Flannels Ecru Trousers Sale price£735 GBP
The No.1 Jacket : The Bruton EditionThe No.1 Jacket : The Bruton Edition
Fox Flannels Ecru TrousersFox Flannels Ecru Trousers
Fox Flannels Ecru Trousers Sale price£735 GBP
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Purveyor of Fine Things

Our Legacy

Rooted in the heritage of Fox Brothers, The Merchant Fox celebrates British craftsmanship through timeless design and the finest cloth. Discover the story behind our legacy as we share how centuries of tradition, innovation and integrity shape everything we create. From the mill to the finished piece, every detail reflects a commitment to excellence. Learn more about our history, our values and the enduring quality that defines The Merchant Fox.

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JOIN THE CLUB

Sign up to be awarded with 10% OFF your first order, be among the first to see what's new, gain access to subscriber only information, get styling tips, read behind the scenes articles and more!

Timeless Design

Inspired by history, blending classic aesthetics with enduring appeal

Traditional Craftsmanship

Celebrating master artisans, from fine tailoring to woven textiles

Future Family Heirlooms

Every piece tells a story, designed to be treasured for generations