Fox Journal

A Quiet Kind of Confidence : British Craftsmanship

Discover The Merchant Fox: understated British craftsmanship, Fox Brothers cloth, and hand-finished garments designed to age with quiet confidence. A celebration of slow fashion, tradition, and tim...

Goodwood Revival: On Parade

Much of our collection is at Goodwood Revival from 12–14 September 2025 at Stand 49, Carnaby Street. Some favourites may be missing online, but they are simply out on parade enjoying the weekend.

The Merchant Fox : At Goodwood Revival

Join The Merchant Fox at Goodwood Revival, 12–14 September 2025. Visit us at Stand 49, Carnaby Street, to explore timeless sporting goods, clothing and accessories celebrating heritage and craftsma...

Remembering Giorgio Armani : A Reflection

Giorgio Armani taught a generation to rethink restraint. Where tailoring once meant armour he introduced an idea of ease, and in doing so he made sophistication feel accessible. At The Merchant Fo...

U.S. Customers : Duties and Taxes Update

From 29 August 2025, all U.S. orders are subject to customs duties, tariffs, and taxes. Find out how this change affects shipping and what you need to know before ordering.

Fox x Division Road : FW25 Residency

Fox Brothers joins Division Road’s FW25 Residency, debuting two collaborative garments and offering a rare Made-to-Order experience with exclusive Fox cloth. Be among the first to see and commissio...

A Tweed Story with a City Twist

Back in 2011, the late A A Gill visited Fox Brothers in Wellington, Somerset, to create something unusual. He wanted tweed, but not the kind that blends into the moors. His idea was to design a cl...

Rowing Blazer : Colours Earned, Not Bought

A classic piece of menswear known for its bold stripes and rich heritage. More than just a stylish jacket, it represents tradition, belonging, and a history earned through rowing and club membershi...

The Fox Mill Shop : Cloth Room

We are pleased to announce the opening of a new chapter at the Fox Mill Shop: The Cloth Room. Tucked away within the historic walls of the Archive Room, this dedicated space presents a unique oppor...

Fox & British Wool : Traditional Craftsmanship

At The Merchant Fox, we are dedicated to upholding the finest traditions of British craftsmanship, curating garments that embody timeless elegance and superior quality. Each piece we offer is a tri...