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OUR LEGACY
At The Merchant Fox, we specialise in premium British tailoring and exceptional craftsmanship. Our commitment to quality, heritage, and sophisticated style is at the heart of everything we create. Offering a carefully curated selection of clothing that blends traditional tailoring with contemporary needs, we’re dedicated to providing garments that stand the test of time.
Founded with a passion for classic, bespoke clothing, we proudly operate under the legacy of Fox Brothers, a name synonymous with British cloth craftsmanship. Fox Brothers' expertise in weaving high-quality cloth is integral to our collections, and their world-renowned cloth stands at the forefront of everything we craft. This partnership ensures every garment we create embodies the superior craftsmanship and timeless quality that define both our brands. Our skilled makers meticulously transform this exceptional cloth into pieces that enhance your lifestyle.
Whether you’re looking for a classic coat, sharp shirt, or well-crafted knitwear, our collection reflects the best of British tailoring and craftsmanship. Designed to last, our garments embody the heritage of British fashion, made from renowned cloth that speaks of sophistication and lasting appeal.
Dear Fox Ambassador,
We are delighted to have you join our community. As you explore our collection, I hope you find it as engaging to browse as it has been for me to assemble.
I'm extremely proud of the pieces that we sell on The Merchant Fox. Curated over years of travel, meeting makers, their products feature in my own wardrobe, essentially I have test driven the items selected for sale.
The aim is to work with like-minded craftspeople who share the same ethos. The products get better with age, something only achieved when you use the best ingredients, this is a value very much taken from our parent company Fox Brothers', cloth made without compromise.
The products we sell on The Merchant Fox are made as they should be, with longevity and repairability in mind, and created by hand... specialist hands.
I have garments that were handed down by my Father, these are heirlooms and have special memories attached to them. We all need to buy less and what we do buy has to be made well and considered.
In the case of The Merchant Fox, we like to think we are protecting skills and succession and showcasing their craft... for the next generation of quality seekers.
Inspired by history, blending classic aesthetics with enduring appeal
Celebrating master artisans, from fine tailoring to woven textiles
Rooted in Britain's textile legacy, where quality and authenticity reign supreme
Every piece tells a story, designed to be treasured for generations
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