Fox Brothers & Co. is credited with being the originator of fine woollen and worsted flannels in 1803, and is still said to produce the best in the world. Iconic images from recent history show gentlemen of great style wearing Fox Flannel. Sir Winston Churchill’s Savile Row tailor Henry Poole favoured a chalk stripe, Hollywood legend Cary Grant often wore Fox and of course, Gregory Peck in the film ‘The Man In The Grey Flannel Suit’.
Revolutionary at the time, and a favourite among tailors, artisans and fine cloth enthusiasts to this day, we take a lot of pride in our world famous flannel. According to style connoisseurs, when choosing flannel, “always be sure to ask for it (Fox) by name”.
Today, the Fox Flannel that has been enjoyed by so many for its qualities in tailoring, is finally available for your home. You can continue to enjoy the warmth and soft feel that you can expect from our cloth while spending quality time in the comfort of your home. Over the years, we have adapted and perfected our flannel to suit your interior décor needs specifically. Due to its characteristics, it is ideal for all your upholstery projects and it has been woven to stand the test of time both from a quality and an aesthetic perspective. Available in classic mid grey and our softer cloud grey, exclusively through The Merchant Fox.